Kaifu Zhang

INSEAD

2012 SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD WINNER

Title of Dissertation Proposal:
“Managing User-Generated Content”

Kaifu Zhang, of INSEAD, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled “Managing User-Generated Content”.

This winning proposal was chaired by Miklos Sarvary, Professor of Marketing, Director, The Learning Innovation Centre and Deputy Dean for Executive Development at INSEAD.

Dr. Zhang is currently an assistant professor of marketing at the Cheung Kong Graduate School of Business.