Seoungwoo Lee

Robert H. Smith School of Business, University of Marylandd

2015 SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD WINNER

Title of Dissertation Proposal:
Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps

Seoungwoo Lee of the University of Maryland, College Park won the 2015 Shankar-Spiegel Dissertation Proposal Award for his dissertation proposal titled, “Free, Paid, or Freemium: Dynamic Versioning Decisions for Mobile Apps.”

This winning proposal was co-chaired by University of Maryland Robert H. Smith School of Business Professors Jie Zhang and Michel Wedel.

Seoungwoo Lee’s dissertation research rigorously addresses an important and timely topic: how app publishers make versioning decisions and how app platforms can improve their commission structures to achieve mutual benefits.