Shyam Gopinath

Northwestern University

2010 SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD WINNER

Title of Dissertation Proposal:
“An Extended Dynamic Hierarchical Model for the Content of Online Consumer Generated Media”

Shyam Gopinath, of Northwestern University, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled “An Extended Dynamic Hierarchical Model for the Content of Online Consumer Generated Media”.

This winning proposal was chaired by Lakshman Krishnamurthi, the A. Montgomery Ward Distinguished Professor of Marketing at the Kellogg School of Northwestern University.

Dr. Gopinath is currently an assistant professor in the Marketing Department at the University of Utah.