Unnati Narang

Mays Business School
Texas A&M University


Title of Dissertation Proposal:
The Impact of Mobile Apps on Online and Offline Shopping Behaviors

Unnati Narang of Texas A&M University, won the Shankar -Spiegel Dissertation Award for her dissertation proposal, originally titled, “The Impact of Mobile Apps on Online and Offline Shopping Behaviors.” The winning proposal was chaired by Venkatesh “Venky” Shankar, Coleman Chair Professor in Marketing and Director of Research at the Center for Retailing Studies.

Unnati Narang is a Ph.D. candidate in the Marketing Department at Texas A&M University. Her research interests are in in the causal impact of marketing strategies relating to mobile and platform technologies on consumer and firm decisions. Unnati is also the winner of the Mays Business School Outstanding Doctoral Student Award for Research, and the Mathew Joseph Emerging Scholar Award for 2019.