Xi “Alan” Zhang

Georgia State University

2013 SHANKAR-SPIEGEL DISSERTATION PROPOSAL AWARD WINNER

Title of Dissertation Proposal:
“Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis”

Alan Zhang, of Georgia State, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled, “Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis.”

This winning proposal was chaired by V. Kumar, Regents Professor, Richard and Susan Lenny Distinguished Chair & Professor in Marketing, Executive Director, Center for Excellence in Brand and Consumer Management and Director, Ph.D. Program in Marketing at the J. Mack Robinson School of Business.

Xi “Alan” Zhang is a research analyst at Center for Excellence in Brand & Customer Management; and Ph.D. Candidate in Marketing at the J. Mack Robinson School of Business at Georgia State University.