Yi Zhu

University of Southern California


Title of Dissertation Proposal:
“The Selective Reporting of Factual Content by Commercial Media”

Yi Zhu, of USC, won the Shankar-Spiegel Dissertation Award for his dissertation proposal titled “The Selective Reporting of Factual Content by Commercial Media.”

This winning proposal was chaired by Anthony Dukes, Associate Professor of Marketing at the USC Marshall School of Business.

Yi Zhu is a Ph.D. candidate at USC studying quantitative marketing. His research interest focuses on the application of industrial organization models in marketing, auctions and advertising. Specifically, he has conducted research in online auctions and search advertising. His recent works have been published in Marketing Science. He is the recipient of the 2011 James S. Ford/Commerce Associates award. Prior to pursuing an academic career, he worked as a consultant at Shanghai Investment Consulting Corporation.