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2017 EDGE AWARDS | LIFETIME ACHIEVEMENT | HAROLD (HAL) M. BRIERLEY
Harold (Hal) M. Brierley is the Founder and CEO of The Brierley Group, LLC in Dallas, TX.
For 30 years, Hal served as the chief loyalty architect for Brierley & Partners, providing loyalty counsel for some 175 clients, among them American Express, AT&T, GameStop, Hertz, Hilton, Neiman Marcus, Office Depot, 7-Eleven, Sony, United Airlines, and UPS.
He began his entrepreneurial career as co-founder of Epsilon, serving as its CEO for eleven years. In 1980, Hal advised American Airlines on the launch of AAdvantage, the nation's first frequent traveler program. In 1982, he was elected vice president of sales and advertising for Pan American World Airways, where he launched Worldpass, the first global frequent traveler program, In 1983, he joined Continental Airlines as its senior vice president of marketing.
Hal launched Brierley & Partners in 1985, serving as president and CEO through 2006 and as Chairman through 2015, when the company was sold to Nomura Research Institute, Japan's largest technology services firm.
In 1999, he founded e-Rewards, today re-branded as Research Now, the world's largest online market research panel providing survey respondents for more than 2,500 research firms, with sales of $300 million and more than one million members completing one or more surveys each month.
He serves on the Dean's Advisory Board at Harvard Business School, the Executive Committee of the Advisory Board of the Smithsonian National Zoo and the Executive Committee of The Better Angels Society (a foundation supporting Ken Burns' work for PBS). He is a member of the International Board of Advisors of the National Geographic Society and the United States Olympic and Paralympic Foundation Trustee Council.
Hal is a member of the Executive Board of the Dallas Center for the Performing Arts, a Life Member of the Board of Governors of the Dallas Symphony, a member of the Board of Marketing EDGE, the Baylor Health Care System Foundation, North Texas Public Broadcasting and the United Way of Metropolitan Dallas Foundation.
He is a 2016 regional recipient of E&Y's Entrepreneur of the Year for Lifetime Achievement, the 2013 recipient of the Edward N. Mayer, Jr. Education Leadership award from Marketing EDGE, and a 2012 inductee into the Data & Marketing Association's Hall of Fame for lifetime achievement in direct marketing.
He was graduated with a Bachelor of Science degree in Chemical Engineering with highest honors from the University of Maryland in 1965, and with a Master of Business Administration degree from Harvard Business School in 1968 as a Baker Scholar with High Honors where he has endowed a Marketing Professor. Hal and his wife Diane live in Highland Park, TX.