- About Us
EDGE Awards | Education
The Medill IMC Spiegel Digital & Database Research Center continues the long tradition of incorporating mathematics, statistics and psychology to understand the principles of effective advertising at Northwestern, and is part of the university's overall contribution of applied research about advertising and marketing. The Spiegel Research Center is the first research center at the Medill School of Journalism, Media, Integrated Marketing Communications.
It was founded in 2011 by a generous gift from the late Professor Emeritus Edward J. "Ted" Spiegel and his wife Audrey, and fortified by the support of corporations, alumni and friends. Ted Spiegel's vision was to tie academic research more closely to the profession of marketing, which was his personal and professional heritage, to solve business problems.
Today, the Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior, with a current focus on consumer behavior in social and on mobile devices.
|The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and real-world application of customer analytics methods.|
|Through our innovative Research Opportunity program, co-curricular student programming, and practitioner events, the Initiative has a global impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to students and industry practitioners.|
|More About the EDGE Awards|