EDGE Awards | Education

NYU: 2019

IMC Spiegel Research Center

NYU Stern School of Business www.stern.nyu.edu The Marketing Department programs and initiatives at the Stern School of Business, New York University includes the Entertainment, Media and Technology Program, the NYU Stern CBS Media Analytics Initiative, and the newly launched Stern Fashion Lab.

Ranked as one of the top five departments in the world based on research productivity, our department boasts of over 100 publications in the last three years, about two-thirds of which are in top-tier scholarly journals.

Stern Marketing's faculty consists of 29 full time professors, 4 affiliated faculty, and 50+ adjuncts hailing from all corners of the globe; our countries of origin include Australia, Belgium, China, India, Japan, Romania, Russia, Turkey, and more. In addition, ten of our full-time professors are female-identified and tenure-track (five are Full Professors and four are in the Quantitative Marketing area).

The wide variety of our faculty's substantive, theoretical and methodological research interests run the gamut from traditional perception, memory, attitudes, and context effects to judgement and decision-making, econometrics, machine learning, text mining, stochastic modeling, neuroscience, empirical industrial organization economics, and social networks. Faculty engage in cross-disciplinary research using a mix of experiments and secondary data, blurring boundaries between traditional consumer behavior and quantitative marketing research.



For various reasons, the Awards Selection Committee may choose not to present an award during a specific year. This was the case for the Education Award in 2018.



IMC Spiegel Research Center

The Medill IMC Spiegel Digital & Database Research Center continues the long tradition of incorporating mathematics, statistics and psychology to understand the principles of effective advertising at Northwestern, and is part of the university's overall contribution of applied research about advertising and marketing. The Spiegel Research Center is the first research center at the Medill School of Journalism, Media, Integrated Marketing Communications.

It was founded in 2011 by a generous gift from the late Professor Emeritus Edward J. "Ted" Spiegel and his wife Audrey, and fortified by the support of corporations, alumni and friends. Ted Spiegel's vision was to tie academic research more closely to the profession of marketing, which was his personal and professional heritage, to solve business problems.

Today, the Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior, with a current focus on consumer behavior in social and on mobile devices.



Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and real-world application of customer analytics methods. 
Through our innovative Research Opportunity program, co-curricular student programming, and practitioner events, the Initiative has a global impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to students and industry practitioners.
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