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EDGE AWARDS | RISING STAR | NICK DUJNIC
Senior Director, Marketing
RISING STAR AWARD
Nick Dujnic plays an integral role in shaping the content strategy and voice of the brand at LiveIntent. In his five years there, he has gone from a lone copywriter on a team of three, to managing a team of five that produces and distributes content designed to engage customers across every stage of the buying cycle.
Nick has done everything, from writing white papers to producing podcasts, but he is best known for creating and starring in LiveIntentional, a weekly video series and email newsletter that educates leads, clients, and partners on what is going on in a very complicated digital marketing landscape, in a fun and accessible way.
During the past three years, these videos have become the centerpiece of LiveIntent's marketing strategy, providing a reliable and entertaining pieces of content that are leveraged externally for lead capture and nurture campaign, as well as internally for co-marketing partnerships and employee education. It has even been mentioned alongside top industry media groups for its ability to mix "some fun, satirical commentary along with the heavier stuff" and once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun."
But even with all the fun stuff he gets to do every week, Nick's favorite part of his job is still managing his team and participating in the mentorship programs at LiveIntent. There is nothing he enjoys more than seeing others flourish and take advantage of talents and opportunities given to them.