Bob DeLay Scholarship Fund


Bob DeLay

Robert “Bob” DeLay was a Co-Founder with Edward N. Mayer of Marketing EDGE in 1966.  DeLay graduated from South Dakota State University in 1941 before being called into the U.S. Army.  He spent five years of active duty including combat duty in New Guinea and The Philippines where he was awarded the Bronze Star.  He left the service as a Lt. Colonel. Bob spent the next 13 years in advertising and marketing positions in Davenport, IA, Louisville, KY and Chicago.  

In March, 1959 he was named President of the DMA, where he presided over its unprecedented growth for 26 years.  Bob’s vision for international marketing resulted in the development of the world’s largest marketing organization.  In the 1960s, Bob led the organization to work closely with the U.S. Postal Service to convert mailing lists with the new zip codes.  And, in the 1970s he spearheaded a new public relations program to establish data-driven marketing as a major marketing medium.  Bob and staff members participated in hundreds of radio and TV appearances.  Bob appeared on the popular “60 Minutes” telecast.  His four-hour interview over KMOX St. Louis resulted in 50,000 phone calls!  Recognition of this “major new advertising medium” brought several White House invitations and visits with three U.S. Presidents.

Bob was awarded most of the industry’s highest honors.

In semi-retirement after DMA, Bob edited and published a marketing newsletter and expanded the time he was able to devote in assisting Marketing EDGE in money-raising to help sustain its expanding schedule for college and university students.

DeLay retired from 40 years in the East to Tucson, AZ.  There he was able to spend time admiring his cherished trophies – the DMA Hall of Fame, his Bronze Star and his plaque with a Titleist golf ball signifying a hole-in-one at Augusta National!

The Bob Delay Scholarship Fund makes Marketing EDGE student marketing scholarships possible.