Dave Florence Fund

Dave Florence


The DMA’s Hall of Fame inducted David Florence into its ranks in 2005.  To honor David by acknowledging the impact he's made at Direct Media and beyond, Marketing EDGE created the David Florence Scholarship Fund. The fund supports annual student scholarship awards, with a preference for students from the New York/Connecticut tri-state area.
On December 31, 2008, after forty years of service at Direct Media, Inc. as founder and former chairman, David retired. Direct Media, Inc., is a leading mailing list and alternative media broker and manager.
David began his career at IBM as a salesman in their Data Processing Division.  He opened a New York office for National Business Lists, thereby entering the data-driven marketing industry.  In 1967, he started List Management, Inc. Only one other mailing list manager existed in this country at the time.  He founded Direct Media in 1969.
Mr. Florence is given credit for introducing the first public mailing list database in 1971. Direct Media was built by his hands, expanding from a one-man company to a leader in the industry, with several hundred million dollars in annual sales, and 300 employees.
David is a former trustee of Marketing EDGE, as well as former director of the Advertising Mail Marketing Association and of DMA. He received the DMA List Leader of the Year Award in 1993, then received the Direct Marketing Club of New York Silver Apple Award in 1987.  He received the Direct Marketing Club of New York‘s Mal Dunn Leadership Award in 1998, then the DMA Insert Media council’s “Legend” Award in 1997.  David was elected to the Direct Marketing Hall of Fame in 2004. In 2006, David received the Edward N. Mayer Award for Educational Leadership, the organization’s most prestigious award for those who demonstrate an exceptional commitment to supporting education in the data-driven marketing field, by Marketing EDGE.
Mr. Florence is a graduate of Dartmouth College, with a Masters Degree in Business Administration from Columbia University. He served as a lieutenant in the U.S. Marine Corps between his time at Dartmouth and Columbia. He is a trustee of Big Brothers Big Sisters of New York City, and a former trustee of Trinity-Pawling School and Purchase College Foundation.
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