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Speakers Series 2011
The Ney Center | 285 Madison Ave. | New York, NY
April 14 | 7:00-9:00 p.m. | Doors open at 6:30 p.m.
The Speakers Series for 2011 has ended. Here's what took place:
Topic: "Paradoxes of Customer Targeting"
In this last session of the Marketing EDGE Speakers Series, thought leaders Dr. Peter Fader and Arun Sinha will get you thinking more deeply about customer targeting. How have and haven’t strong customer relationships changed? The paradigm of customer targeting itself is filled with paradoxes. Years of study have given rise to new ideas about consumer behavior, and innovations in marketing activities. But frequently, when these concepts are implemented, their relevance and validity contradict each other. Come hear examples of this. Join us on April 14, 2011 for a lively discussion.
Peter S. Fader, Ph.D. | The Wharton School of the University of Pennsylvania
Arun Sinha, Chief Marketing & Communications Officer | Zurich Financial Services
Moderator: Linda Gridley, President and CEO | Gridley & Company
Other Completed Speakers Series Sessions
Information about the first Speakers Series event that took place on February 22, 2011.