Zina Richardson

Zina Richardson serves as the University Director for Career Services and Professional Development within the Central Office of Student Affairs at the City University of New York (CUNY).

In her role, she recommends policy pertaining to employer/student recruitment while providing strategic leadership and intentional oversight for improvement of career readiness of current students as well as alumnae. Further, she provides guidance and feedback on best practices to the Career Services Association of CUNY, which is the University-wide association for recruitment, internship, and professional development programs.

Additionally, Zina collaborates with internal and external stakeholders, employers, industry professionals and alumni to ensure that students investigating their career paths have ongoing access to a broad range of career opportunities to help them plan for future success with a diverse array of global employers.

Her career at CUNY started with her serving as the Associate Director of Collaborative Programs at Kingsborough Community College in Brooklyn, N.Y. In this capacity, she recruited and delivered successful and effective College Now programs to over 20,000 NYC high school students for more than 10 years.

In addition to cultivating a community-building culture throughout the Career Services departments, Zina’s strengths include career coaching, cross-sector partnerships, professional development counseling, and work-life balance methods. She executes her work with a clear focus on meeting the needs of the organization and ensuring that students receive rewarding, long-lasting opportunities particularly within their fields of study.

After earning a B.S. in Elementary Education from Old Westbury (SUNY), Ms. Richardson earned an M.S. Ed. in Counselor Education from Queens College (CUNY).


Rob Reger

Rob Reger is SVP, Solutions and Insights at Wiland’s Ultimate Data Division, a division of Wiland Inc.. In this role, Robert leads the engagement and application of intelligence-driven marketing products and solutions, including Ultimate Data marketing audiences and other products and solutions that benefit from Wiland’s proprietary Response Prediction Technology™ and innovation in data analytics and predictive modeling.

Prior to joining Wiland in July of 2017, Rob was SVP of Data Solutions at Epsilon and served in various positions including Vice President of the Direct to Consumer Group, Director of Business Development, Account Director, and Account Executive. Prior, he was Group Creative Director at Datamark Inc., and held similar positions at Infinity Communications, Amrion Inc., American Family Publishers, Rodale Publishing, and Prentice-Hall/Simon and Schuster.

An active member of the direct marketing community, Robert is in his 9th term on the DMA Ethics Operating Committee and served as Vice-Chair in 2014 and Chair for 2015 and 2016. Rob also has been a 5-time ECHO Award Judge from 2012-2017.

He holds a B.A. from Emory University, and an M.B.A. from the University of Colorado.


Carrie Parker

Carrie Parker is Executive Director, Content & Product Marketing at Valassis Digital. Carrie has more than 15 years of experience in digital & content marketing, consumer trends, and insights. At Kantar Futures, she leads a team of consultants responsible for helping clients unlock growth and illuminate new marketing opportunities. Carrie also leads product innovation efforts for the U.S. and Global MONITOR products which deliver best-in-class insights on consumer value shifts and needs.

Prior to joining Valassis, Carrie moved to Kantar Futures in 2015, and prior to that she spent seven years at American Express, most recently, as Vice President of Digital Experiences in OPEN, the small business division, where she led the strategy and execution of digital marketing and brand experiences including OPENForum.com, ShopSmall.com, and the American Express OPEN social media properties. Carrie is recognized in the field of content marketing and was named one of the “Top 10 Brand Editors of 2014.” During her time at American Express, Carrie also led Digital Strategy and New Product Development teams and is an expert on leveraging user insights to craft best-in-class marketing and customer experiences.

Previously with the Futures Company (then Yankelovich) from 2000-2006, Carrie also has extensive hands-on experience advising clients on consumer trends and insights. In her previous tenure with the company, she played a pivotal role in consulting with clients in industries ranging from retail to CPG to financial services.

Carrie received her M.B.A. from Columbia University and also holds a B.S. in Business Administration from the University of North Carolina, Chapel Hill with a concentration in marketing.


Chris Paradysz

Chris Paradysz is co-founder of PMX Agency, now called ForwardPMX, part of the Stagwell Group, following its recent merger with Forward3D. In its near 30 year run, Chris, in his role, has been honored to work with the very best and brightest talent and operating partners to build one of the top independent integrated marketing agencies. In his new role as Chief Global Growth Officer, he is responsible for the overall growth of the combined organization. With Paradysz’s leadership, his agencies have grown with a variety of prominent clients across all major industry sectors. PMX Agency has become a prominent player in digital businesses, including media, content, social as well as continuing its exciting business of integrated direct marketing.

Chris has been active in both digital, direct and nonprofit trade organizations and boards, including the DMA, Marketing EDGE, ECHO Awards, and others. He is also very involved with Lupus research, working closely with scientists and business leaders to understand and solve this complex autoimmune disease that affects so many young women, and men.


Jerry Nichols

erry Nichols formerly served as the Global Head of Marketing Performance Management at SAP, where he led efforts to ensure that SAP Marketing achieved its strategic objectives. Prior to rejoining SAP in 2013, he built and led the analytics and measurement practices for JWT New York, SAP North America, and Cisco Systems, Inc.

Jerry is both a marketing and analytics enthusiast: writing blogs and speaking at the DMA and other professional venues. Jerry has also received industry awards, including the FY15 SiriusDecisions Program of the Year Award. Jerry serves on the board of trustees for Marketing EDGE and has served on the DMA programming advisory and Marketer of the Year committees. He has a Master’s Degree in Mathematical Sciences/Statistics from Virginia Commonwealth University and lives in New York, NY.

Follow: @jerry_l_nichols

To visit SAP’s key owned digital properties; visit sap.com, SAP Community Network and our corporate Linked In, Twitter and Facebook and You Tube pages.


Jeanniey Mullen

Jeanniey Mullen is an innovative marketing executive who thrives on delivering outstanding growth and engaging customer experiences. Her background in education fuels her passion and has played a prominent role throughout her career.

Jeanniey is formerly the Global Marketing Leader for the Innovation Hub at Mercer. In this role Mullen employs creative ways to effectively launch disruptive products that will further the health, wealth and careers of 110 million people each day. Recently named Women Leader of the Year by the Internet Marketing Association, Jeanniey Mullen is chairwomen of the Women’s Leadership Group. Jeanniey is also an advisor for startups including Rebelmouse, the world’s social and viral content distribution platform.

Jeanniey has held executive and leadership level roles at Barnes and Noble, Zinio, Ogilvy and JCPenney. She has started five companies, including the Email Experience Council and Ringblingz, written two books, and is a frequent keynote speaker.


Drew May

Drew May serves as SVP, Chief Customer Officer at Acxiom, supporting the expanded global focus on client engagement by delivering business results to clients through the integrated delivery of Acxiom services, following the recent acquisition by IPG. He has over twenty-five years of experience assisting marketers in effective uses of data driven technologies to improve marketing results. After spending 22 years at Acxiom, Drew was most recently Vice President and Client Partner in Merkle’s High Tech Practice. Prior to that, he was Executive Vice President at IDM responsible for establishing a data operations center developing marketing solutions that supported IDM clients. Drew has been privileged to work with progressive brands during his career including Dell, Lowe’s, The Container Store, The Home Depot, JC Penney, IBM, Microsoft and others. Drew holds a degree in Finance from the University of Central Arkansas. He and his family currently live in Conway, AR.


Dr. Charlotte Mason

Charlotte Mason is Professor of Marketing at the Terry College of Business at the University of Georgia where she is Head of the Department of Marketing and Director of the Coca-Cola Center for Marketing Studies. Formerly she was at the Kenan-Flagler Business School at the University of Chapel Hill since completing her doctorate in business from Stanford University in 1985.

Charlotte’s research focuses on the development and testing of marketing models and applications of multivariate statistics to marketing problems. She is currently investigating issues regarding the visual representation of data as well as strategic issues surrounding customer relationship management. Her research has been published in leading journals including Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Journal of Marketing, Journal of Interactive Marketing, Strategic Management Journal and the Journal of the Academy of Marketing Science.

She has taught classes in the undergraduate, daytime and executive MBA, and PhD programs. Her current teaching focuses on Marketing Analytics and Decision-Making, Customer Relationship Strategy and Practices, and Database Marketing. Duke, Berkeley, Northwestern and Emory are among the universities using her course notes and cases. She has received several research grants from the Marketing Science Institute as well as grants from Dell and IBM sponsored programs to encourage the use of technology in teaching.

Charlotte has served on several editorial boards including Journal of the Academy of Marketing Science (1997 – present), Journal of Marketing (1990-1999), Journal of Marketing Research (1993-2003) and the Journal of Relationship Marketing (2005-present). She is co-author (with William Perreault) of The Marketing Game!, a strategic marketing simulation. Charlotte is currently completing a three-year elected term on the AMA Academic Council which represents the leadership of the AMA Academic Division.

Her industry experience includes work for Procter & Gamble, Booz, Allen and Hamilton as well as consulting projects. Charlotte holds three additional degrees from Stanford: a master's degree in statistics in 1984, a second master's degree in industrial engineering and engineering management in 1978 and a bachelor's degree in industrial engineering in 1977.


Gretchen Littlefield

Gretchen assumed the role of CEO of Moore DM Group, overseeing its leadership position as one of the finest direct response fundraising and fundraising support companies in the nonprofit arena, with its array of business entities ranging from full-service general agencies to channel-specific specialties in direct and digital marketing.

Previously, Gretchen served as President of Infogroup Media Solutions and Infogroup Nonprofit Solutions, including leading the Business to Business and Business to Consumer media teams as well as services for Nonprofit, Political and Federal Government verticals.

Prior to joining Infogroup, Gretchen launched the fundraising program for a national organization which raised over $80 million in two years. She also worked with one of the nation's leading direct response marketing agencies where she managed programs for organizations including the International Rescue Committee and the ASPCA.

In 2009, she was named a Rising Star by Marketing EDGE. She serves on The Nonprofit Alliance Board and has served as co-chair of the Data & Marketing Association’s Nonprofit Federation Annual Conference.

Gretchen holds a Bachelor of Art degree in Political Science from Trinity University, Washington, D.C.


Liz Kislik

For more than 25 years as president of Liz Kislik Associates, a nationally acclaimed management consultancy, Liz Kislik has focused on advancing business results for her clients, such as American Express, Orvis, The Girl Scouts, Guthy-Renker, Staples, and Highlights for Children.

In her practice, Liz assesses and facilitates teams and restructures processes to help organizations strengthen their top and bottom lines. She develops higher performing workforces for leading organizations, from the Fortune 500 and national non-profits to family-run businesses. Over the years Liz has coached and mentored employees from the C-suite to the contact center — vice presidents, human resource professionals, and department supervisors — always motivating them with her wit, wisdom, and humanity.

Many businesses also know Liz as the author of Workplace Wisdom, a frequently cited blog offering valuable perspectives and tips for developing leaders, managing teams, and improving the customer experience. She is a highly rated speaker at industry conferences such as NCOF (National Conference on Operations Fulfillment) and NEMOA (National Etailing and Mailing Organization of America).

Liz received her MBA from NYU and her BA from Yale.